Win Business using Bullet Points


There's an art in creating bullets in your proposals

How can you be persuasive without resorting to hype?

How to build curiosity, desire and drive action from your prospective clients ?
Business Winning Bullets is intended as a checklist for creating powerful, persuasive bullets that make your proposal stand out.

Why do you need bullets in your proposal?

First, bullets are teasers, instantly building curiosity and urgency while drawing attention to your product/services unique benefits.

Second, bullets are short, punchy text, they're able to engage people even when they skim through the proposal which, let's be honest, is pretty much everyone!

Finally, bullets are a powerful conversion element, focusing people's attention on the deep benefits of your product or services, moving them closer to the winning the tender.

As Mark Twain said - “I didn't have time to write a short letter, so I wrote a long one instead.”

I'll walk you through a 7-step framework for writing business winning bullets that will take your proposal from good enough to oh-wow- regardless of your voice, style, or industry.
Takeaway: I'll walk you through a 7-step process for writing business winning bullets that will take your proposal from good enough to oh-wow - regardless of your voice, style, or industry.

Baskar Sundaram

Baskar specialises in strategising growth and is an acclaimed outsourcing industry thought leader. He regularly advice debt and equity investors in outsourcing market hypotheses and competitive landscape.

Baskar also takes interim roles to advise public sector bodies on effective procurements and outsourcing providers on strategy, business development, commercial and business winning.

Baskar has trained over 100 people and has led 40+ bids securing £5bn in new business across UK, Europe and Asia.

In 2016, he published Bid Buddy, a self-improvement journal for bidding professionals. Baskar’s Bid Buddy mentoring programme reaches 50+ bidding professionals across the globe.